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Audi

Audi AG is a German vehicle manufacturer – a subsidiary of Volkswagen Group – that produces, assembles, distributes, and sells premium and supercar autos under the Audi, Lamborghini, Seat, Skoda, Bentley, VW Commercial Vehicles, and VW Passenger Cars brands in Germany and internationally as well as makes engines, tools, accessories, machinery, and offers used cars. Besides, it produces and distributes motorcycles under Ducati brand, offers accessories and spare parts for them. It’s headquartered in Ingolstadt, Bavaria, Germany. Audi AG is a member of the German Big 3 luxury automobile manufacturers, together with BMW and Mercedes-Benz.

History and previously made car models

After August Horch was given the sack from the company he had founded himself, he didn’t lose his heart, fortunately. Otherwise, there wouldn’t appear Audi, an internationally recognized automaker, in 1909. The founder’s surname, “Horch”, means “listen”. Building on this, they came up with the name “Audi” for a new company that conveys the same meaning in Latin.

The first Audi, the Type B, was made in July 1911 in Zwickau, Germany. It’s a legendary car – Horch won the Alpine Rally three times in a row being behind its wheel. Audi proved to be luxurious, top-class performance, and reliable cars thanks to Horch who was famous for making the most efficient engines ever known. In 1921, the company broke through by producing the first left hand drive car in Germany.

In July 1932, Audi, DKW, Horch, and Wanderer companies merged and the Auto Union AG was created. Four rings – Audi’s logo that came down to us – stood for each manufacturer. Saxon municipal bank initiated this merging actually. Being a creditor of all of them, it concerned about its investments into an automobile industry due to the Great Depression.

The consolidation made the Auto Union the second largest automobile manufacturer in Germany at that time. The brands that formed the Union didn’t compete with each other because they were allotted different market segments: Audi specialized in sports cars, DKW – in motorcycles, Horch – in large, ornated autos, and Wanderer produced mid-segment luxurious cars. Besides, the Auto Union participated in motor racing. By 1938, every fourth car in Germany was made by the Union.

The WWII brought the production to a halt. Only in 1950, the company released DKW F89 P Master Class, its first post-war passenger car. In 1958, the structure of the organization was changed again –Daimler-Benz AG owned 88 per cent of the Auto Union’s shares. In a year, it purchased the company entirely. In 1964, the company became a part of Volkswagen. Under such circumstances, the first Audi, the Audi 100, was represented in 1968. Today, it’s known as the A6.

Later, in 1972, the Audi 80 was produced; in 1974, the Audi 50 saw the world. Audi never stops at what has been accomplished. In 1987, the elegant Audi 90, with a range of improved features, was turned out. In the early 1990s, the Audi, aiming to attain the level of the best world automakers, Mercedes-Benz and BMW, delivered the Audi V8. By 1991, the company had the Audi 80, Audi 90, Audi 100, Audi 200, and the Audi V8 under its belt.

Innovations

The history of Audi AG can be divided into two periods – before and after Ferdinand Piëch entered the office of the head of the design-engineering department in 1974. Under his guidance, a number of important novelties were introduced.

Audi is the first automobile producer that felt concern about the state of the environment and generations to come. As a result, they developed the first five-cylinder engine in 1976. The Audi 100 equipped with it was unique.

In 1978, Audi represented the first full-time all-wheel drive passenger car, the Audi 80. The new technology was called Quattro. It has been still applied in most Audi autos.

In 1993, an idea to make a car according to a completely new technology was brought to life. Thus, the Audi Space Frame was manufactured. It was made of aluminium instead of steel that made it much lighter.

Audi also produced the first car diesel engine with direct injection, turbo charging, and electronic management, the TDI 2.5 litre five-cylinder engine in 1989.

Today

Today, Audi is a renowned brand, one of the most expensive in the world. It continues to set sales records, increasing its revenue. The company’s slogan has been “Vorsprung durch Technik” that’s translated as “Advancement through technologies” for a long time. It definitely was something more than just a slogan. These words were, are, and will always be the reflection of Audi’s leaders and workers’ attitude to what they are involved into notwithstanding the fact that since 2007, it has been changed to “Truth in Engineering”.

Audi never takes down a notch even after becoming the second market leader in the world after BMW. It continues to look for new solutions and designs that would make driving more comfortable and safe and environment – protected. Today, Audi offers cars of eight sizes (A1-A8) to suit every pocket (S/RS – its price policy is very flexible).

The company dynamically develops in the majority of existing directions: a business segment (A6), representative segment (A8), sports cars and racing cars (the Audi TT, A4, R8 supercar), and crossovers (Q7, Q5, and Q3). Audi’s line-up includes the Q5 and Q7 SUVs, A-series cars, TT Coupe, TTS Roadster, S4, the AWD A6, Sportback, the Audi A5 Cabriolet, the Audi A4 Allroad Quattro, the Audi R8 Spyder, and the Audi TT RS.

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