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Dacia

Automobile Dacia S.A. is a highly-reputed car manufacturer from Romania with a nearly 50 years old history of operation. Founded in 1966, this automaker has managed to marvel the world by a number of successful vehicles, including 1300 and Logan models. After the merger with a French car producer Renault, the company’s two solutions were ranked as the best ones in Autobest award: Logan (2005) and Duster (2011).

Brief Overview

Dacia transformed into a subsidiary of Renault in 1999. Since that time, it has become the largest exporter in Romania with about 7.9% of the country’s total exports volume in 2011. Upon the whole, a French automaker has invested 2.2 billion EUR in the development of Dacia brand, adding its value as a key player in Romania’s economy with a considerable share in the national gross domestic product.

The company’s major manufacturing plant is located in Mioveni, Romania; it is currently the 5th largest auto facility in terms of produced volumes in Europe (average production capacity – 350.000 per year). The plant works in conjunction with Renault Technologie Roumanie engineering center with headquarters in Bucharest.

Vehicles under Dacia brand are now marketed in Western and Eastern Europe (predominantly) as well as in a few Northern African countries (Morocco, Tunisia, Algeria). In 2014 the manufacturer sold some 511.465 units in forty-three different states, exceeding a record-breaking threshold of 500.000 vehicles.

Motor-Car Production History

Just after a factory in Mioveni was built, Dacia has settled down to the production of vehicles, firstly on the basis of Renault platform. Its first inventions were Dacia 1100 and 1100S. In 1969 the maker released 1300 model that instantly became a hit due to the reliability and exterior/interior modernity. Huge success stimulated the development of a few 1300 versions; for instance, 1301 Lux Super was differentiated by the availability of a radio, windscreen mirrors, and a heated rear screen.

In 1979 Dacia introduced restyled 1310 models; they were peculiar by a re-profiled bumper, larger lamps & new interior design. A few years later, a new 1304 pick-up and 1305 drop-side vehicles were presented. In early 1990s the company decided to rejuvenate the model range by dropping Sports segment and focusing on commercial cars. Thus, the brand’s inventory was replenished with 1309 crossover and 1307 double-cabbed pick-up, CN1, CN2, and CN3 models.

In 1994 the producer presented a new passenger model – Dacia Nova. It was a sedan/hatchback with a three-box design. The 1998 was marked by the release of a two-millionth vehicle developed at Mioveni. It was also notable by a final restyling of the 1310 model that was named CN4. Interestingly enough, despite a thirty years old history, the 1310 is still a sales hit in Romania, thanks to a good reliability/price ratio and a high availability of parts.

Under Renault’s Wing

In September 1999 Dacia became a part of Renault. This turning point gave push to the development of innovative solutions and a larger emergence into international markets. The first unit sold under new governance was SuperNova – a redesigned version of Nova with the integration of transmission and engine from Renault. Four years later the company released a redesigned version of SuperNova – Dacia Solenza; it featured a totally new concept in terms of design, engineering and individual facilities.

In 2004 Dacia displayed the other of its best-selling cars in Eastern and Central Europe – Logan. It was a hit not only in Romania, but also in Russia. Its diesel version appeared in the market a year later.

The 2009 Geneva Motor Show witnessed the growing ambitions of the company to cover SUV segment; therewith, a concept Duster was introduced. In a year, a concept car has transformed into a mainstream SUV (in 4x2 and 4x4 versions), firstly introduced to European consumers in March, 2010.

Recent years were marked by the emergence of Lodgy (a compact MPV), Dokker (a leisure activity car – passenger of panel van) models. In addition, in 2012 Dacia introduced the second generation of Sandero and Logan models, peculiar by improved safety options, better facilities & lower CO2 emissions.

Current Lineup

Dacia’s current inventory of vehicles includes:

- Logan;

- Duster;

- Sandero & Sandero Stepway;

- Lodgy;

- Dokker & Dokker Van.

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