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Chinese motor-car manufacturing industry slowly but steadily conquers the global market. Great Wall Motors strains after the popularization of domestic vehicles by exporting top-flight SUVs, pickups and sedans to a number of countries on all continents. The company is considered to be one of the most influential automakers in China with humming operations, research & development centers, thousands-strong workforce, and a wellhead of unique ideas.
Philosophy & Outlook
Great Wall Motors has established a well-developed corporate culture that is based on two foundations: philosophy and outlook. GW’s key philosophy statement - ‘improving little by little every day’ – reflects the company’s working strategy the best possible way. For nearly 30 years of operation, it has adopted the most advanced technologies and achieved premium business quality. Such ingenuity allowed the company to become a significant player in the Chinese market.
Each member of the team has to comply with three core stones: focus, dedication, specialization. Sticking to this corporate vision ensures that Great Wall could achieve its major perspective – the development of national motor-car industry and facilitation in the creation of an unflinching image of Chinese auto brands on the world map.
Stats & Accolades
Great Wall Motors Company Limited was founded in 1984. In early years the manufacturer specialized in pickup trucks only; however, in 2010 it included saloon vehicles to its inventory. Since 2010, the company has become #1 SUV brand in China, while its pickup production volume has reached 700.000 units. The lion’s share of all vehicles is produced at Baoding plant. Yet, there are a lot of more other facilities, located as within the country (Tainjin), so abroad.
Overseas factories might be found in Iran, Russia, Senegal, Bulgaria, Ecuador, Egypt, and some other states. It should be noted that these operations specialize in assembly of cars under GW brand out of knock-down kits. Special attention has been given to a plant in Thailand; its initial capacity was estimated for 100.000 units annually. The other large overseas base is located in Bahovitsa, Bulgaria. This plant, built in cooperation with Litex Motors, is estimated for the output of 50.000 units annually (three different models are assembled from knock-down kits).
As far as accolades are concerned, Great Wall Motors was honored with different awards not once, but repeatedly. Its pickups have taken the lead in the home market in terms of sales for sixteen consecutive years, whereas Haval SUV line has been on top of domestic sales for eleven consecutive years. Moreover, the maker is a permanent frequenter in multiple national & international rankings, i.e. ‘China’s Top 500 Enterprises’, ‘China’s 500 Most Valuable Brands’, ‘2014 Brand Finance Auto 100’, ‘Forbes Asia Fabulous 50’.
Elaborations & Offerings
Great Wall is currently successful in several segments simultaneously: SUVs (Haval line – H3, M4, H5-E, H6), passenger cars (Voleex line – C20R, C30, C50 models) and pickups (Wingle model). Alongside mainstream vehicles, the producer extensively develops a line of electric solutions. Therefore, in 2010 it showcased an all-electric SUV within the framework of Guangzhou Auto Show. In addition, GW’s engineers keep on developing mature electric technologies in order to fulfill the governmental strategy on electrification of all vehicles.
The first products (small-sized vans) under Great Wall brand appeared in the EU in 2006. A large amount of 500 SUV models were exported to Italy. As of 2010, this maker was the only Chinese car brand to ship to the EU. In 2009 the company started selling to Australia.
One of Great Wall’s outstanding appearances is the participation in Dakar Rally. Since 2010, the team has been racing with Haval H3 model which ended the 6th during the 2012, 2013 competitions. In 2014 GW substituted H3 with H8 model.
Whatever efforts Great Wall has undertaken to provide healthy and legitimate business, it was involved in litigation with Fiat. Italian automaker accused its Chinese rival in copying of its Panda model. A court in Turin acknowledged that Great Wall Peri is a Panda with a different front end. Still, Chinese courts did not recognize copyright infringement.