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Suzuki

Suzuki Motor Corporation is one of the oldest car manufacturers in the world. Its history goes back to 1909 when Michio Suzuki established the Suzuki Loom Works. However, it was not until the 1930s that the factory settled down to the production of automobiles. Nowadays this is a comprehensive manufacturer that specializes in the design of cars, motorcycles, onboard marine engines, wheelchairs, ATVs, and some other solutions.

Facts and Figures

Suzuki is managed from Minami-ku, Japan. The current company’s CEO & Chairman is Osamu Suzuki – the 4th successor in a row to govern the brand. In addition to its internal Japanese facilities, this automaker boasts operations in 23 countries with 45.000 employees. Automobiles under Suzuki brand might be found in 192 countries, and it’s only the beginning.

In 1937 the company set about a new project on the development of power engine cars. In a couple of years, the first several models on the basis of a four-cylinder, four-stroke, water-cooled engine (13 horsepower) has come into existence. During WWII Suzuki halted the production of passenger cars; yet, in a post-war period it returned to the project and started elaborating personal means of transportation. With innovation ideas in mind, the team launched the first two-wheeled vehicle with an onboard engine (1 horsepower, 36 cc, two-stroke engine) – the ‘Power Free’.

Already by 1954, Suzuki was manufacturing about 6.000 motorcycles per month. Until 1976, it was designing only two-stroke motorcycle models. After this moment the lineup of vehicles has been expanded by four-stroke items (GS400 & GS750). Huge success of two-wheeled items enabled the company to proceed with passenger cars. Therefore, in 1955 the maker launched Suzulight – a front-wheel drive with rack-and-pinion steering & independent suspension.

Upon the whole, Suzuki’s inventory counts 40 automobile models (20 current) and about 26 motorcycle models. In addition, the lineup includes concept cars (GSX/R4, Pixy + SSC, Concept X, Q-concept, G70, i-K 2, i-M 4) and bikes (Nuda, B-King, Falcorustyco, G-Strider, Biplane, Stratosphere, Gemma, Crosscage, Recursion) which are an embodiment of future engineering technologies.

Major Subsidiaries

Started out as a small-scale Japanese automaker, Suzuki has managed to expand to the international markets. At present, it has subsidiaries in the USA, Canada, GB, Pakistan, and India.

Sometime successful business in the USA (American Suzuki Motor Corp.) has declined in recent years. In 2012 the team announced that it would stop selling cars within the country due to poor sales; instead, it redirected the focus on selling motorcycles, marine products and ATVs. The most successful cars sold in America in terms of sales volume were Samurai (convertible), Swift (hatchback and sedan versions), Esteem (Swift redesign), X-90 (sidekick sports car), Vitara & Grand Vitara (crossovers), Aerio (sedan & crossover version).

In 2004 Suzuki in a joint venture with General Motors bought the struggling Daewoo Motors. The move followed by the rebranding of Nubira and Lacetti makes by Forenza, Verona & Magnus.

Suzuki Canada Inc. was established in 1973. Initially it specialized in the dealership of motorcycles, car parts and accessories, but further on it switched to 4-wheel vehicles. In 1980 it introduced LJ80 to the Canadian market. Afteryears, the company gladdened regional consumers with ATVs, Forsa, Sidekick. Poor sales made Suzuki announce in 2013 it would stop selling cars in Canada after the 2014 model year – an analogous move it took for US market.

To continue, in 1963 Suzuki introduced its solutions to the UK market. Its subsidiary GB PLC is a current official distributor of all company’s products. In 1983 the joint-venture agreement between the company and Pakistan Automobile Corporation enabled the emergence of Pak Suzuki Motor Company Ltd. In 1992 the subsidiary opened a plant that was due to produce engines and vehicles.

Finally, Maruti Suzuki India Ltd. is a huge company’s subsidiary in India. Statistics show that between April 2011 and April 2012 local facilities produced 1.133.695 units, which include such models as Maruti 800, Maruti Suzuki Kizashi, Grand Vitara, Omna, Gypsy, 1000, Esteem, Versa, Alto, SX4, Zen Estilo, XA Alpha.

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